India’s consumer tech landscape has seen a surge in homegrown champions, especially in the hearables and wearables space.

After the flag bearers – Boat and Noise, if there’s one brand that comes to mind, that’s Boult Audio!

Founded by brothers Varun and Tarun Gupta in 2017, Boult has already grabbed a 6.9% market share in the smart wearables segment, as reported by The Weekend Leader.

Highlight → Boult Audio hasn’t raised any funds from external investors yet!

With a product portfolio spanning over 100 SKUs and a focus on providing high-quality yet affordable tech, Boult Audio is growing leaps and bounds.

✅ INR 20 Cr Profit in FY23

✅ INR 750 Cr Revenue in FY24

✅ 10.7% market share in TWS (Truly Wearable Stereo)

✅ 25 Mn+ Customer Base

The secret sauce? Laser-sharp focus on Market-Centric Innovation.

Let’s dive into the growth strategies that have powered Boult’s rapid ascent!

Boult Audio – Made For The Masses, Without Cutting Corners!

Boult’s journey in the smart wearables market has been all about staying close to its consumers, ensuring that each product is tech-savvy, affordable, and accessible.

Varun shares that Boult’s innovation engine is powered by deep consumer insights.

“The Indian consumer wants tech they can trust without overspending. Our job is to meet that need, ensuring we bring high-quality, high-performing products to everyone, regardless of budget. Our products start from INR 999.” 

This focused approach has allowed Boult to continuously enhance each category with features that matter most to Indian consumers.

From its fast-charging technology (Lightning) that offers 100 minutes of playback on a quick 10-minute charge, to ultra-low latency features and enhanced bass in its TWS earbuds, Boult has built its product line on real consumer needs.

But that’s not it – Boult keeps its portfolio comprehensive by focusing on high-demand products like TWS, smartwatches, and neckbands—wearable categories that saw a combined growth of more than 75% in 2023, as per IDC data.

And, by giving consumers what they need, Boult outgrew its competitors in 2023.

With over 20 million units sold by 2023 and a reported presence in 2,500 offline stores across 13 states, Boult has most certainly cracked the code of appealing to Indian masses!

A Partnership To Amplify Growth – Simpl

Boult’s partnerships play a pivotal role in scaling its reach and ensuring that its products resonate with consumers, especially in Tier 2 and Tier 3 cities and beyond.

This focus on the larger Bharat market is not surprising, as Tier 2 and Tier 3 cities account for 26% and 49% of Boult’s revenue, respectively. In 2022, Boult formed an alliance with Simpl, a Fintech soonicorn and one-click checkout network, to further its reach in this demographic.

Guess, what?

Simpl’s pay-in-three option made it even easier for consumers to purchase Boult products, boosting Boult’s overall prepaid orders by 60 to 80% 

Nitya Sharma, Simpl’s founder, explains, “Boult has emerged as a popular brand among Indian youth, and its focus on affordability and quality has paid rich dividends. By partnering with us, Boult has seen an increase in conversion rate and top line.”

The Best Bolt Is Yet to Come ⚡

With India’s dominance in the smartwatch market and global demand for wireless audio devices projected to reach INR 15,60,000 Cr by 2027, Boult’s timing is impeccable.

While Boult’s growth story has centred on India, the brand is setting its sights on international markets, with plans to expand into the UK, US, and the EU.

Here’s something that will make you scratch your head 👇

Boult has ambitious plans to create a cohesive IoT ecosystem, connecting Boult devices seamlessly and enhancing the user experience.

Imagine answering a call on your Boult smartwatch without needing Bluetooth or controlling music playback across Boult’s product lineup with a single tap—this is the future Boult is working toward.

As Varun puts it, “We’re here to build a brand that evolves with our consumers’ needs, and the IoT ecosystem is the next logical step in that journey. The possibilities are endless, and we’re just getting started.”

Until the next one!