Back in 2012, Pallav Bihani was an obese teenager, constantly body-shamed, struggling with his confidence, and carrying the weight of a slipped disc that doctors warned could lead to surgery if he didn’t lose weight.

What started as a forced transformation soon turned into a full-blown obsession with health and wellness.

For years, Bihani poured himself into researching fitness, testing supplements, and exploring workout gear.

But one thing frustrated him—the Indian fitness market was broken—either you spent a fortune or you settled for bad products. There was no in-between!

So, in 2018, with a ₹10 lakh loan from his father, Pallav stepped in with BoldFit.

The idea was to deliver world-class quality at prices every Indian can afford.

🚀 The first product? Two yoga mats.
📦 The launchpad? Selling on Amazon.

The demand was insane. Pallav had hit a goldmine 💰

Today, BoldFit is thriving as India’s fastest growing fitness brand!

🔥 ₹140 Cr revenue in FY24
🔥 On track to hit ₹300 Cr in revenue by FY25
🔥 A BoldFit product is sold every 4 seconds in India
🔥 400+ SKUs spanning fitness gear, athleisure, supplements & wellness
🔥 30 Mn+ customers

From 2 SKUs To A ₹300 Cr Revenue Projection 🚀

BoldFit isn’t just a D2C success story—it’s a masterclass in scaling a brand fast, profitably, and sustainably.

1️⃣ Aggressive Product Expansion

From just two yoga mats in 2019, BoldFit now boasts:

✅ 400+ SKUs spanning fitness accessories, home gym equipment, athleisure, nutrition, and wellness

✅ India’s largest range of affordable, high-quality fitness gear

✅ A footwear line to further solidify its dominance

2️⃣ D2C-Fueled Hypergrowth

While most fitness brands rely on marketplace sales, BoldFit cracked the D2C-first playbook:

📌 40% revenue from repeat customers—a testament to its strong brand loyalty

📌 Driving direct sales on website with personalisation & exclusive drops

📌 Lean marketing that maximises organic traction & influencer-driven UGC

3️⃣ The Omnichannel Double-Down

After crushing the online game, BoldFit is now making a power move offline:

🏬 100 BoldFit stores set to launch across India in the next 4 years

📌 Retail partnerships with gyms, training centers & sports stores

📈 Exclusive in-store experiences & community-driven fitness hubs

💡 And BoldFit isn’t stopping. International expansion is on the horizon.

Let’s break it down.

The Bold Masterstroke With KL Rahul 🏏🔥

In a country where cricket is religion, aligning with an athlete like KL Rahul is a bold statement.

When BoldFit brought KL on board as an investor, it was about signaling to India’s growing tribe of fitness enthusiasts that this was a brand built for champions.

KL’s involvement isn’t just limited to funding; he became the brand’s torchbearer for fitness-first living, lending his voice and credibility to a movement that’s making premium fitness gear accessible to millions.

But the impact of this collaboration extends far beyond brand credibility.

With KL Rahul, BoldFit gained access to the world of professional sports and a loyal fanbase hungry for fitness innovation.

They quickly capitalised on this by launching co-branded IPL fitness accessories, securing partnerships with Mumbai Indians, Chennai Super Kings, and Royal Challengers Bengaluru, and designing training gear tailored for high-performance athletes.

And, the growth is evident!

Gearing Up For A Bolder Future!

Every country has its fitness champion.

Nike owns the US

Adidas rules Germany

Decathlon dominates France

And India? BoldFit is well poised to take that spot.