Talk about fine jewellery, and the mind races to glittering gold and sparkling diamonds.
But GIVA, the Bangalore-based D2C brand, founded in 2019 by Ishendra Agarwal with Nikita Prasad and Sanchit Shetty, has turned the spotlight on sterling silver.
The Mission → Make fine jewellery accessible without skimping on style!
With most SKUs priced under INR 30,000, GIVA’s jewellery offers premiumness minus the wallet guilt. A silver rush on its own!
💠 1 Mn+ customers
💠 INR 273.6 Cr revenue in FY24
💠 INR 2170 Cr valuation
A Trump Card Beyond Shiny Trinkets: 50% Repeat Orders 🚀
Despite getting great online traffic and reporting high user engagement, GIVA was struggling to translate leads into paying customers, and retain them!
So, they started with grabbing low hanging fruits – strategies that were easy to implement!
Dynamic Product Messaging To Rescue Abandoned Carts
GIVA sent personalised emails and push notifications showing the exact product left in the cart, nudging customers to complete their purchase.
It’s like saying, “Hey, remember this? It’s waiting for you!”
Tapping Into The Birthday Sentiment
Leveraging multichannel marketing flows, the brand surprised customers with gifts during their birthday months. And what a surprise indeed!
This simple but powerful strategy created a perpetual loop, encouraging customers to return.
Shining Results ✨
✔️ Increase in conversion rates from 5% to 10%
✔️ 50% boost in repeat purchases
Hold On – There’s More To GIVA’s Incredible Growth
Numbers speak volumes, and in this case, the growth is astounding. Yes, marketing expenses have increased and that’s a calculated risk. By onboarding Anushka Sharma as brand ambassador and partnering with numerous micro influencers, GIVA is winning over Indian consumers.
A Design Language That Speaks To Millennials & GenZ
GIVA’s creative edge? A relentless focus on fresh, chic designs that keep customers coming back.
Launching up to 50 new designs weekly, the brand caters to young women aged 24-35, balancing affordability with style.
Their versatile silver bracelet that doubles as a ring or even their packaging, everything about the brand makes a statement!
PS – GIVA has also expanded into 18K gold and lab-grown diamonds.
Blending Clicks With Bricks
Starting out online gave GIVA a strong foundation, but that was not everything Ishendra had in mind.
GIVA’s first physical store opened in May 2022 in Bengaluru and saw traction right away.
Fast forward to today, GIVA operates over 130 stores across 20+ cities, and secured strategic partnerships with Shoppers Stop and Reliance Trends.
More Sparkle On The Horizon For GIVA?
More stores, more designs, and a footprint that extends beyond India. Plans for expansion into Sri Lanka, Southeast Asia, and the Middle East are already underway.
Until the next one!
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