Meghana Narayan wasn’t always in the food business.

 

She was a national-level swimmer, with 400+ gold medals. 

 

But life had other plans.

 

When she became a mother, she faced a new challenge—finding healthy, tasty, and convenient food for kids.

 

Everything on the shelves was ultra-processed or filled with sugar. So, she and co-founder Shauravi Malik dug into their grandmothers’ kitchens.

 

The rediscovered millets.

 

And, decided to build a brand that made this supergrain delicious, easy, and fun for kids.

 

This was the foundation stone of Slurrp Farm.

 

Fast forward to today, Wholsum Foods (the parent company of Slurrp Farm) is making waves in the food industry.

 

🔥 ₹168 Cr Revenue Projected in FY25
🔥 Selling across India, UAE, UK, and the US
🔥 5,000+ retail touchpoints
🔥 Aiming for ₹500 Cr in FY26

 

Let’s break it down. But first 👇

 

 

About D2CX

 

The Hypergrowth Playbook That Kept CM3 +Ve For Slurrp Farm

In just three years, they doubled revenue every year while staying CM3 positive (a rarity in D2C).

 

Here’s their growth blueprint:

 

🚀 Omnichannel Expansion

 

Started online, built trust, then scaled offline.

 

60-70% of revenue now comes from quick commerce & marketplaces, with the rest split between their website and retail stores.

 

🚀 Consumer-Driven Innovation

 

Their best-selling pancake mix? A mom’s idea.

 

High-protein pasta? Inspired by diabetics using Slurrp Farm as a healthy alternative.

 

🚀 Fast & Fearless Expansion

 

58+ SKUs.

 

No waiting around—just launching, iterating, and scaling.

 

🚀 Going Global

 

They didn’t just expand to the US & UK.

 

They won the Amazon Global Accelerator, proving they could dominate international markets.

 

🚀 Community-Led Growth

 

Their secret weapon? 50% of users keep coming back for more.

 

🚀 A Tech Backbone

 

💬 Live WhatsApp chats, Instagram stories & personalised engagement

🔍 AI-powered insights to track customer preferences

📈 Data-backed product innovation—every new SKU is shaped by customer feedback

 

 

 

Slurrp Farm SKUs

 

‘Yes Ka Time Aa Gaya’ With Anushka Sharma

When Anushka Sharma came on board as an investor and brand ambassador, it wasn’t just about celebrity endorsement.

 

It was about authenticity.

 

Their “Yes Ka Time Aa Gaya” campaign struck a chord with moms everywhere.

 

The insight?

 

💡 Moms are tired of saying NO to junk food.

 

Slurrp Farm finally gave them a reason to say YES.

 

With viral impact across YouTube, Instagram & Facebook, and 2,500+ influencers amplifying the message, Slurrp Farm continued to spike in new customers & stronger retention rates.

 

 

Slurrp Farm team with Anushka Sharma

 

The Kirana Showdown For Expansion Of Slurrp Farm

Food is physical. And in India, 80% of grocery shopping still happens offline.

 

Slurrp Farm is betting big on retail:

 

✔ Expanding to 13,000 stores in the next 18 months

✔ Targeting Tier 1 & Tier 2 cities where millets are already familiar

✔ Working with advance-payment distributors for profitable offline growth

 

Unlike most D2C brands burning cash in offline expansion, Slurrp Farm has strong repeats and demand-driven scaling.

 

The Mille Growth Engine In The Making

Slurrp Farm started with kids. But Mille is for everyone.

 

The insight? Adults were already eating Slurrp Farm products for health reasons.

 

So, Mille was born—a millet-powered brand for all age groups.

 

And it’s scaling fast. Available online now, but expanding aggressively.

 

Slurrp Farm is reviving India’s lost supergrains. Millets, once forgotten, are now back in the spotlight, thanks to their mission to make healthy eating effortless and delicious.

 

Scaling rapidly, they’re expanding from 5,000 to 13,000+ stores, with global markets growing 30-40% YoY.

 

Product innovation drives their momentum, making millets convenient and tasty for modern consumers. The ₹500 Cr milestone isn’t a dream—it’s within reach.

 

 

Slurrp Farm Growth Revenue

 

 

What started as a solution for kids is now transforming the way India eats.

 

Meghana and Shauravi are just getting started!