Combo Kills: The Perfect Stitches For A Mass Appeal

Shivam calls India’s Tier II-IV cities the brand’s “core market,” and for good reason.

By understanding regional preferences, leveraging localised marketing, and offering value-for-money products, Beyoung has tapped into an audience largely ignored by traditional fashion players.

Their legendary 4 t-shirts for INR 1,000 offer continues to intrigue customers.

But that’s not all – customers can mix and match sizes and colors to create their own combos.

Add to this their emphasis on plus-size inclusivity, customisable options and aggressive social media push, you have a recipe for mass appeal.

This strategy paid off, helping Beyoung:

💠 Build a customer base of 3 Mn+ with 90% of revenue coming from male shoppers

💠 Generate over 40,000 transactions per month

The Tech Behind Beyoung’s Growth Leaps

Behind every successful D2C brand is a solid tech backbone, and Beyoung is no exception.

Custom-Built Platform: Moving away from Magento, Beyoung now operates on a proprietary platform that ensures a seamless shopping experience

Data-Driven Decisions: Advanced analytics enable hyper-localised marketing, helping the brand decode regional preferences

AR On The Horizon: Plans to integrate Augmented Reality for allowing customers to visualize products before buying

This blend of innovation and customer-centricity has been instrumental in reducing returns and increasing conversions.

A Royal Touch Validated The Global Dream & Fueled Omnichannel Expansion For Beyoung

In 2024, Beyoung received a major boost with an INR 40 Cr funding round led by Klub and the Abu Dhabi royal family.

This strategic investment isn’t just about financial backing—it’s a seal of approval for Beyoung’s global potential. It paves the way to enter the GCC and MENA regions.

“This partnership will help us scale exponentially, reaching new heights domestically and internationally and touch base on our vision of launching 300 stores and achieve a GMV of INR 650 Cr by FY27,” said Shivam in an interview.

Starting with Bhilwara, Beyoung plans to open experience stores in Tier III cities while maintaining an online-first strategy for Tier I audiences.

“Our omnichannel approach is about balance—online for convenience, offline for experience,” says Shivam.

‘Ab Bano Roz Stylish’ With Bhuvan Bam

If there’s one thing Beyoung gets, it’s how to speak the language of its audience.

Enter YouTube superstar Bhuvan Bam, who joined as the brand’s inaugural ambassador in 2024.

With the campaign ‘Ab Bano Roz Stylish,’ Beyoung is hitting all the right notes to connect with its vibrant, trend-loving audience. Bhuvan’s quirky style and massive following are a perfect match for Beyoung’s mission of making everyday fashion accessible and fun.

Bhuvan echoed the sentiment, saying, “From basic styles to the latest fashion, Beyoung has it all. They’ve become my everyday fashion partner—now it’s your turn!”

It’s Just The Beginning For Beyoung

From a family-led startup in Udaipur to a national fashion powerhouse, Beyoung is proof that ambition, strategy, and execution can create magic.

With its eye on the future and its roots in affordability and inclusivity, this brand is not just selling clothes—it’s rewriting the playbook of growth for fashion brands in India.

Until the next one!