Back in 2012, accessories were an afterthought.

 

You could buy a premium phone but finding a stylish, functional case? Nearly impossible.

 

Pankaj Garg and Saurav Adlakha saw the gap.

 

They built DailyObjects to bring design, quality, and functionality to everyday accessories.

 

What started with phone covers is now a ₹130 Cr ARR lifestyle powerhouse.

 

Today, DailyObjects sells bags, wallets, laptop accessories, home-office gear, and more—all designed in India, for India, with global appeal.

 

It’s not just growth. It’s profitable growth.

 

🚀 10 Mn+ products sold
🚀 29,000+ pin codes served
🚀 5% EBITDA margin

 

But how did they get here? Let’s break it down 👇

 

All Things Aesthetic Appeal & Everyday Utility

A laptop sleeve isn’t just for protection—it’s a fashion statement.

 

A phone cover isn’t just functional—it’s a piece of art.

 

This approach has made DailyObjects a design-forward brand that thrives on both style and substance.

 

And customers love it.

 

10 million+ products sold.

 

2 million+ app downloads.

 

And a growing cult following among young, style-conscious consumers.

 

Their catalog expanded fast.

 

From sleek leather wallets to minimalist bags, from wireless chargers to artist-collaborated phone cases—each product is a balance of trend and function.

 

With in-house manufacturing and 500+ artisans, they ensure quality control, fast innovation, and seamless fulfillment.

 

 

 

DailyObjects SKUsAbout D2CX

 

Sustainable Growth Is… Sustainable!

Most D2C brands chase aggressive spending.

 

DailyObjects took another approach—profitable scaling with strong unit economics.

 

Early on, they made bold decisions.

 

They stopped cash-on-delivery orders, pulled back from low-margin categories, and cut their SKU count from 72 to 35—focusing only on the bestsellers.

 

As a result, sales jumped from ₹50 lakhs per month to ₹2 Cr. This was in 2022.

 

Even today, 65% of sales come from their own website and app, ensuring higher margins and complete control over customer experience.

 

Their customer acquisition cost (CAC) is ₹425, while their average order value (AOV) is ₹2,000—one of the best ratios in the industry.

 

Instead of deep discounting, they invest in retention, engagement, and design-driven differentiation.

 

Making It Cool With The Playground Store

D2C brands expanding offline is no longer news. But DailyObjects is not just opening stores—it’s rethinking retail.

 

Their first offline store, Playground, launched at DLF CyberHub, Gurugram is nothing like a traditional store.

 

 

 

DailyObjects Store

 

 

 

There are no billing counters. No pushy sales reps. Just a seamless blend of online and offline shopping—where customers can browse, scan, and order at their convenience.

 

It’s more than a store—it’s an experience hub, designed for community-driven engagement, artist meetups, and exclusive launches.

 

Next? DailyObjects is gearing up for 100+ Apple reseller store partnerships, ensuring its premium accessories reach a tech-savvy, design-conscious audience.

 

Instagram, Pinterest & UGC—Marketing That Sells Itself

DailyObjects doesn’t just post ads. They tell visual stories that resonate.

 

Instagram feed? Aesthetic, design-led, and product-focused.

Pinterest strategy? 35K+ followers engaging with curated mood boards.

Short-form video content? Utility-driven, showcasing how products simplify life.

 

They don’t chase celebrity endorsements. Instead, they partner with micro-influencers—authentic voices who align with the brand’s core philosophy of self-expression.

 

UGC plays a massive role. Their customers are their biggest marketers.

 

With a repeat rate of 47%, DailyObjects leverages real reviews, user testimonials, and content that feels genuine, not forced.

 

The ₹500 Cr Vision—And How They’re Getting There

DailyObjects isn’t just coasting on past wins. They have big plans ahead.

 

They’re expanding deeper into Tier 2 and Tier 3 cities, and growing their global presence aggressively.

 

But most importantly, they’re staying profitable while doubling revenue every year—a rare feat in the D2C world.

 

 

 

DailyObjects Growth Revenue

 

 

 

With design at its core, a loyal customer base, and a smart omnichannel approach, DailyObjects is shaping the future of lifestyle accessories in India.