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What happens when two Jaipur-based entrepreneurs combine their love for sustainability and fashion? A revolution in Indian retail is born.

Back in 2020, Akshay Shivpuri and Mahesh Tekwani turned their conversations about consumerism into a D2C brand that’s as minimalist as its name – SAADAA.

Their mission? To deliver fashion that’s affordable, durable, and eco-conscious—all without the guilt tax.

What started in a 100 sq. ft. garage with a handful of karigars (tailors) has become a sustainable powerhouse. Today, 200+ artisans craft SAADAA’s timeless basics, blending sustainability with style.

Armed with quirky taglines like #RAHOSAADAA #PEHNOSAADAA and with the goal of hitting INR 100 Cr ARR in FY26, SAADAA stands out as a beacon of simplicity and sustainability.

But what truly sets SAADAA apart isn’t just its product line—it’s how the brand has seamlessly leveraged tech-driven solutions, social media storytelling, and a strong commitment to sustainability.

Let’s unpack SAADAA’s remarkable growth story.

Sustainability That’s Chic, Not Cliché!

SAADAA is built on the philosophy that great fashion shouldn’t come at the planet’s expense.

From using breathable natural fabrics like cotton and linen to crafting eco-friendly packaging from recycled materials, sustainability isn’t just a buzzword for SAADAA—it’s at their core.

Zero-Waste Practices: Tags and visiting cards are made from plantable seed paper, adding an innovative touch to their eco-commitment.

Durability Over Trends: SAADAA’s “Better Basics” line focuses on timeless designs that prioritize longevity over fleeting trends, making them inherently sustainable.

Beyond the products, SAADAA’s impact extends to the people who make them. The brand focuses on upskilling and promoting micro-enterprises within its supply chain.

And, who doesn’t love a brand that drives impact?

This brand ethos coupled with timeless designs are key to SAADAA’s impeccable revenue rush to INR 28 Cr.

Building A Strong Customer Base Through The ‘Gram

With over 261K followers, SAADAA’s Instagram presence reflects its brand ethos: minimalism, sustainability, and authenticity.

Engaging Storytelling: Through relatable posts and quirky taglines like #RAHOSAADAA and #PEHNOSAADAA, SAADAA has successfully connected with its millennial and Gen Z audience.

Interactive Campaigns: The brand leverages polls, Q&A sessions, and customer testimonials to foster engagement, turning followers into brand advocates.

Shoppable Posts: By integrating Instagram Shopping, SAADAA has shortened the path from discovery to purchase, boosting direct conversions.

This approach has driven not just sales but also deep emotional resonance, with customers identifying SAADAA as a brand that aligns with their values. As of today, SAADAA has catered to 5L+ women, fulfilling 500K+ orders.

Navigating Logistics Wasn’t As Simple For SAADAA!

Every business faces growing pains, but for SAADAA, the challenge was clear: navigating the complexities of logistics and customer experience while scaling rapidly. Enter Shipway and GoKwik, two solutions that became the bedrock of SAADAA’s operational success.

The Shipway Effect

When SAADAA onboarded Shipway, their logistics went from chaotic to seamless.

❇️ 95% Drop in RTO Rates: Shipway’s AI-powered NDR (Non-Delivery Report) management flagged potential return orders early, allowing SAADAA to address issues proactively.

❇️ 55% Boost in Productivity: By automating processes like order fulfillment and customer tracking, SAADAA could focus on scaling its operations.

❇️ Enhanced Customer Experience: With white-label tracking and instant notifications, customer queries dropped by 80%

The GoKwik Advantage

SAADAA also turned to GoKwik to tackle cart abandonment

🔥 Improved Conversion Rates: GoKwik’s intelligent checkout flow reduced friction, leading to a 3X uplift in completed transactions.

🔥 Optimised COD Orders: By offering COD with fraud detection, GoKwik ensured SAADAA’s profitability wasn’t compromised by fake or failed deliveries.

Thanks to GoKwik’s checkout flow, 65% of SAADAA’s orders are now prepaid, all the way up from 30% in 2022.

Together, these partnerships didn’t just improve SAADAA’s bottom line—they created a smoother, more reliable shopping experience for customers, cementing the brand’s reputation.

Why Is SAADAA A Case Study In Resilience For D2C Brands

SAADAA’s story is one of grit, adaptability, and vision. Starting in a garage, the brand has scaled to a 3X YoY revenue growth and a 200+ team in just five years.

1️⃣ Leverage Tech for Efficiency: Platforms like Shipway and GoKwik are not just tools but growth enablers.

2️⃣ Build a Brand, Not Just a Product: SAADAA’s quirky messaging and eco-friendly ethos have turned customers into loyalists.

3️⃣ Go Where the Customers Are: A balanced omnichannel approach ensures maximum reach and engagement.

As SAADAA continues its journey, it’s clear that the future of fashion in India is simple, stylish, and sustainable.

What do you think?

Until the next one!