Hair loss isn’t just about looks—it’s a confidence killer.

And in India, it’s a ₹25,000 Cr market. 

While legacy giants like Unilever, L’Oréal, and Dabur have long dominated the market with generic products, Traya is rewriting the rules with a personalised, science-backed approach.

Hair Fall Hit Home First

It all started with Altaf Saiyed’s hair loss.

Running a stressful food startup, he ignored his health—until thyroid issues and hair fall forced him to take action.

Doctors had no real answers. Ayurvedic remedies seemed incomplete. Nutrition was overlooked.

That’s when he and his wife, Saloni Anand, started digging deeper.

They consulted 12+ Ayurvedic doctors. They experimented with diet, allopathy, and Ayurveda.

And BOOM. Altaf’s hair grew back.

This was bigger than just hair care—it was about treating the root cause.

By 2019, they built Traya, launched their website, and personalised hair regrowth treatments became a reality.

💰 ₹236 Cr revenue in FY24 (that’s 284% YoY growth!)
📈 8 Lakh+ customers (70% from non-metro cities)
💵 ₹8.66 Cr net profit (from a ₹27.83 Cr loss last year!)
📊 ₹97.8 Cr spent on marketing (because education = conversion!)

Scaling From A Single Landing Page To ₹236 Cr

Ditching Generic. Entering Personalization

🔍 Step 1: Take an online hair test covering lifestyle, diet, and medical history.
💊 Step 2: Get a doctor-backed prescription with a mix of Ayurveda, Nutrition & Allopathy.
📦 Step 3: A monthly subscription box lands at your doorstep.

This wasn’t just a product—it was a long-term treatment. And people stayed.

Smart Marketing For The Win

Traya put their money where their hair growth promise was. And it paid off.

🔥 ₹97.8 Cr spent on marketing in FY24
📈 800% organic user growth
💡 600% increase in organic traffic

Social Media + Video Commerce

▪️ Traya used Facebook, Instagram, YouTube ads to drive targeted traffic

▪️ 80% of their app is video-based, showcasing real results

▪️ Shoppable videos let customers buy directly from content

Email Marketing That Converts

▪️ 3.45% email conversion rate (vs. 2.58% global avg)

▪️ 15% abandoned cart recovery rate

▪️ 400% spike in campaign revenue in just 11 days!

SEO Strategy That Built Authority

▪️ 168 keywords ranking in Google’s top 10

▪️ A knowledge hub that made Traya the go-to expert on hair health

Traya wasn’t just selling products—they were educating a market that had no clue about holistic hair health.

Haircare As A Subscription Model? A Traya Genius.

Unlike impulse beauty buys, hair regrowth takes time. Traya built a subscription model that made consistency effortless.

🎯 A custom hair kit delivered every month
🛎️ Personal hair coach for 1-on-1 guidance
📅 Regular progress check-ins + tweaks

This boosted retention, making sure customers stayed for the 5+ months needed for real results.

And the word-of-mouth effect? INSANE.

The Next Pit Stop For Traya? Tackle Hair Loss Across Geographies

💡 Expanding beyond metros—Targeting South India & Bengal
🌍 International expansion on the horizon
💰 Doubling down on women’s health—PCOS, postpartum hair loss, menopause
🛍️ More SKUs, more problems solved—Currently at 30 products & counting!

When Personalisation, Tech & Scale Work In Tandem 🚀

Traya isn’t just selling haircare; they’re fixing hair loss at its root.

By blending Ayurveda, Dermatology, and AI-driven diagnostics, they’ve built a high-retention, subscription-first D2C brand that’s scaling at breakneck speed.

Their ₹236 Cr revenue and 8 Lakh+ customers prove that personalisation wins.

For D2C founders, the takeaway is clear—educate, personalise, and retain.

Traya cracked the hair regrowth code. What’s stopping you from 10X-ing your brand? 🚀

👉 Ready to master omnichannel like Traya? 

Join D2CX—₹10K scholarships for the next 10 enrollments!