When Shein got banned in India, the Gen Z fashion scene was left in a void.

The hyper-experimental, trend-hungry, and Instagram-obsessed youth suddenly had no homegrown brand that truly understood them.

The big players—Ajio, H&M, Zara—were either too slow, too mainstream, or too expensive.

That’s when NEWME took the center stage.

Founded in 2022 by Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary, NEWME tore up the old rulebook.

🚀 ₹200 Cr revenue in just 18 months
💰 Valuation skyrocketed to $82.6 Mn
📈 30% month-on-month user growth
👗 10,00,000+ registered shoppers
📌70% customers from Tier 2 & 3 cities

NEWME Made Social Shopping Irresistible!

Gen Z doesn’t browse catalogs. They scroll, tap, save, and share.

NEWME understood this better than anyone.

Instead of focusing on selling products, they built a social media identity that screamed relatability, aspiration, and FOMO.

🔹 588K+ Instagram followers → Engaged, obsessed, and constantly interacting.
🔹 Trend-led collections → NEWME isn’t just riding trends—it’s creating them.
🔹 Memes, aesthetics, and influencer collabs → Because Gen Z doesn’t want ads, they want vibes.
🔹 User-generated content explosion → Everyone wants to be seen in NEWME.

And the secret sauce?

They don’t just push products—they sell an experience.

From #OOTD polls to viral reels that mimic dating app swipes, every post is designed to pull Gen Z in and make them feel like they’re part of something bigger than just shopping.

Fashion At Gen Z Speed

Fashion shopping is no longer a waiting game.

With a first-of-its-kind 90-minute delivery pilot in Delhi-NCR, NEWME is redefining retail speed.

💨 100+ orders in the first 30 minutes of launch
⚡ Some deliveries are completed in under 25 minutes
🏙️ Mumbai, Bangalore, Hyderabad—next in line!

This is not just about logistics. It’s about instant gratification.

Gen Z doesn’t want to wait days for their outfit to arrive. They want to see a look on Instagram, add to cart, and wear it tonight.

Sumit Jasoria calls it “the next big shift in Indian fashion retail.”

Gen Z doesn’t shop like millennials 💃

Their rules are different. They love self-expression and options!

🚀 500+ fresh styles every week → No stale collections, just endless drip.
🛍️ Curated, not cluttered → Too many choices = decision fatigue. NEWME nails the balance.
🌎 Community-first, not just commerce → IRL meetups, giveaways, and pop-ups that make customers feel seen.

💬 Pop-culture over promotions → No boring ads, only trends, memes, and moments that drive real engagement.

Customer Obsession Brings Out The New-Me Everytime

NEWME’s formula is simple, yet hard to replicate.

They go where Gen Z is (Instagram, YouTube, IRL Pop-ups). They deliver what Gen Z wants (Curated, trend-first fashion at speed).

But here’s the real power move—NEWME is building a community-driven design model.

Soon, their power users will be able to submit designs. If their ideas make the cut, they’ll be produced in real-time.

NEWME has dominated online. Now, they’re coming for offline retail.

🏬 100 offline stores by 2030 → Each store will have a hyper-localized collection.
📊 Zero inventory wastage → AI predicts 90% demand accuracy, ensuring everything sells.
💰 IPO plans in motion—fast fashion, faster profits.

Now, that’s a brand built by the people, for the people.