Big FMCG giants own the supply chain.

Retailers demand insane margins.

Meta & Google keep hiking ad costs.

Marketplaces love discounts, not your brand.

And the truth is most early-stage BPC brands burn cash before they ever scale.

❌ Paid ads suck up profits
❌ RTOs eat into margins
❌ Customer LTV never justifies CAC

But, we are challenging this status quo at D2CX.

15+ BPC founders are cracking the code to 10X their BPC brands and building category-defining brands with repeatable playbooks for growth.

Let’s Dive Into How D2CX Is Helping BPC Founders Jump Over Their 3 Biggest Roadblocks

1️⃣ The D2C Death Trap: High CAC, Low Retention

Beauty brands thrive on repeat purchases. But if your acquisition cost is sky-high, and retention strategy is weak—you’re stuck in a hamster wheel of burning money on ads.

At D2CX, BPC brands master:
🔹 Retention playbooks that drive repeat purchases & increase LTV
🔹 Influencer & UGC strategies that lower CAC and boost trust
🔹 Email & WhatsApp funnels that nurture, convert, and retain customers

💡 Case in point: A skincare startup in our last cohort grew their LTV by 3X in just 6 months by optimising the post-purchase journey for their customers.

2️⃣ The ROAS Rollercoaster: Meta & Google Ads Wreck Havoc

Every BPC founder knows this pain:
❌ Instagram ads are getting more expensive
❌ Google doesn’t convert like it used to
❌ Scaling without killing ROAS feels impossible

That’s why at D2CX, founders master:
✅ Advanced CRO strategies that increase website conversions
✅ Content-led acquisition playbooks to win organic traffic
✅ Omnichannel ad diversification—from Meta & Google to YouTube & Amazon ads

💡 Case in point: A fragrance brand in Cohort 3 cut their CAC by 40% while increasing revenue by 5X after learning the new-age performance marketing stack at D2CX.

3️⃣ Marketplaces vs. D2C—Where’s The Money?

Most BPC brands jumping into marketplaces too soon—only to get stuck in a pricing war and endless discounting.

At D2CX, founders learn:
✔️ When & how to expand into Nykaa, Amazon & Flipkart without killing their brand positioning.
✔️ Retail expansion strategies that actually work (without crushing margins).
✔️ How to win in D2C while using marketplaces as an acquisition channel.

💡 Case in point: A skincare brand that was losing money on Amazon restructured their pricing, optimised their listings, and increased marketplace revenue by 300% after Cohort 2.

And this is just the beginning. Every cohort, we work with founders to refine their growth model, scale profitably, and build a long-term brand—NOT just chase short-term sales.