Back in 2015, buying fresh meat online in India was a gamble.

 

You either trusted your local butcher or settled for frozen supermarket packs.

 

Hygiene? Traceability? Consistency? Non-existent.

 

That’s where Deepanshu Manchanda and Shruti Gochhwal saw an opportunity.

 

They built Zappfresh—a farm-to-fork model that redefined fresh meat delivery in India. Today, it’s not just growing—it’s thriving.

 

🚀 ₹90.4 Cr revenue in FY24, up 60% YoY
🚀 ₹4.7 Cr net profit, up 70% YoY
🚀 Delhi NCR dominates, contributing 35.7% of revenue
🚀 IPO-bound, leading the charge in D2C meat

 

In a category where most brands are bleeding cash, Zappfresh is making money.

 

Let’s break down their growth playbook 👇

 

 

About D2CX

 

From A Messy Industry To A Meaty Monopoly

Before Zappfresh, the Indian meat industry was a fragmented, unregulated mess.

 

❌ Unhygienic wet markets
❌ Antibiotic-laden meat
❌ No cold chain, no traceability
❌ No premium, standardised experience

 

Zappfresh changed the game by owning the entire supply chain.

 

They partnered directly with farmers, ensuring meat was free from antibiotics and artificial growth boosters.

 

They set up state-of-the-art processing units and a temperature-controlled cold chain—so every order is stored at 0-4°C and delivered chilled, never frozen.

 

This farm-to-fork model didn’t just create a superior product—it created trust.

 

The Numbers Tell The Story 👇

🥩 Chicken dominates → ₹51.1 Cr in revenue, growing 61.7% YoY
🐐 Mutton is scaling fast → ₹18.5 Cr in revenue, growing 50% YoY
🐟 Seafood is booming → ₹20.8 Cr in revenue, growing 68% YoY

 

With quality locked in, Zappfresh built a loyal, high-retention customer base—the real secret behind their profitability.

 

Inside The Bleed-Free D2C Growth Story Of Zappfresh

Most D2C brands are burning cash on deep discounts and expensive customer acquisition.

Zappfresh flipped the script.

 

They turned profitable in FY23 with a ₹2.7 Cr net profit and grew it by 70% in FY24—a rare feat in Indian D2C.

 

 

Zappfresh Growth Revenue

 

 

 

This isn’t just about top-line growth. It’s about smarter operations, disciplined cost control, and high retention.

 

Instead of chasing unprofitable expansion, Zappfresh focused on:

 

✅ Premiumisation → Charging a premium for quality & hygiene
✅ Efficient Cold Chain → Reducing wastage, maintaining freshness
✅ Customer Stickiness → Loyalty-led growth, not heavy discounting

 

And, their bet paid off.

 

Buying The Way Into New Markets

Zappfresh isn’t just expanding city by city—they’re buying their way into growth.

 

Two major acquisitions—Dr. Meat and Bonsaro—are helping them scale strategically.

 

🛒 Dr. Meat → Strengthens sourcing & processing infrastructure, ensuring higher quality at scale in Bengaluru.
🚛 Bonsaro → Expands last-mile delivery, improving order fulfillment across pin codes around Mumbai.

 

With these acquisitions, Zappfresh is gaining market share before going public.

 

They’re investing in logistics, tech, and supply chain efficiencies, laying the foundation for an IPO-ready business.

 

And they’re doubling down on Bengaluru, aiming to scale revenue 5X from the current ₹13.8 Cr in the region.

 

 

 

Zappfresh Team

 

 

IPO Dreams Of Zappfresh For A Louder Roar

Zappfresh isn’t just scaling—it’s preparing to go public.

 

They’ve filed their Draft Red Herring Prospectus (DRHP) for an IPO.

 

📈 IPO comprises a fresh issue of 59.06 lakh shares
📉 No existing investors are exiting—showing confidence in future growth
💰 Proceeds will fuel geographic expansion & deeper cold chain infra investments

 

But going public isn’t the goal. Scaling profitably is.

 

They’re betting big on:

 

🔥 Expanding Tier 2 & 3 footprint → More cities, more pin codes
📦 Deeper supply chain investments → Efficiency-driven scaling
📊 Tech-driven demand planning → Smarter inventory & pricing strategies

 

With the right playbook, Zappfresh is on track for ₹400 Cr annual revenue in the next 3 years.