Armed with quirky taglines like #RAHOSAADAA #PEHNOSAADAA and with the goal of hitting INR 100 Cr ARR in FY26, SAADAA stands out as a beacon of simplicity and sustainability.

Till date, they’ve served over 1,30,000 customers with a remarkable 93% fit accuracy.

Why Settle For Almost When You Can Have The Perfect Fit?

Finding pants that fit well, feel great, and look stylish is no small feat—especially for Indian men, whose body types vary widely. Off-the-rack options often force customers to compromise on size, comfort, or style. 

The Pant Project disrupted the status quo with custom-fit pants that offer unbeatable comfort and style. 

From workwear formals to weekend-ready chinos and ultra-comfy joggers, their range spans over 250 styles, made with premium fabrics sourced globally and tailored to perfection.

The Pant Project’s Winning Formula 👇

♦️ Custom Fit: Customers can choose their waist size, inseam length, rise preference, and fit—slim, tapered, or relaxed

♦️ Power Stretch Fabric: Designed for comfort and durability, with a blend of spandex and elastane

️♦️ Advanced Customisations: From pleats and hem roll-ups to personalized monograms, every pant is designed to reflect the wearer’s individuality

️♦️ Free Alterations Policy: The brand’s hassle-free policy ensures each pant fits perfectly, with free reverse pickups for alterations—reinforcing customer trust and loyalty

Even The Sharpest Pants Can’t Shine W/O Smooth Backend Operations

The Pant Project faced the all-too-common struggles of growing D2C brands. Manual tracking processes relying on excel sheets led to delays, missed deadlines, and operational inefficiencies. 

Customers were left in the dark about order statuses, while the complexities of managing mass customization strained the supply chain. 

Jumping Over Operational Roadblocks

A state-of-the-art CRM analyses customer behavior, enabling hyper-personalized campaigns tailored to individual preferences.

On the factory floor, a proprietary ERP system tracks each pants’ journey through every stage of production, reducing errors, minimizing defects, and providing customers with real-time updates on delivery timelines. 

❇️ QR Code Tracking: Each pant order now came with a unique QR code, enabling real-time tracking from cutting to finishing.

❇️ Bottleneck Identification: Workflow templates identified process inefficiencies, streamlining operations.

❇️ Customer Delight: Real-time updates and transparency built trust, improving customer loyalty.

A ‘Mobile’ Team Driving 65% Sales 

In an era where 90% of shoppers browse on mobile, The Pant Project has invested heavily in creating a frictionless digital experience.

User-Centric Design: A San Francisco-based 3P partner optimises their mobile site with intuitive navigation and quick load times.

A/B Testing: Constant iterative experiments ensure that every click leads customers closer to checkout.

Shoppable Content: Clean, detailed product descriptions and photos inspire confidence in every purchase.

Tailoring The Perfect Fit With 100K+ Followers On The ‘Gram

Relatable reels that humorously capture the universal struggle of finding pants that fit perfectly have struck a chord with millennials and Gen Z alike.

Behind-the-scenes glimpses into the tailoring process foster transparency, making customers feel like part of the journey.

Interactive campaigns such as polls, Q&A sessions, and shoutouts to loyal customers keep followers engaged, turning casual viewers into dedicated fans. 

An Italian Designer Delivers Finnesse

To elevate its position in the market, The Pant Project collaborated with legendary Italian designer Guido Bertagnolio. Together, they launched a premium workwear collection that seamlessly marries style with comfort.

This exclusive collection is 👇

🔥 Made with super-fine merino wool, lycra, and recycled polyester.

🔥 Available in core colors and patterns, perfect for every occasion.

🔥 Designed to make Indian men feel stylish and confident year-round.

This luxury collection has solidified The Pant Project’s position as a leader in high-end custom wear.

Pants That Fit, Stories That Stick

From QR codes to luxury fabrics, The Pant Project isn’t just changing how we shop for pants—it’s changing how we think about them. 

And, customers are loving it. 

As The Pant Project looks to the future, its plans are as ambitious as its growth story. The brand is set to expand its product lines with waterproof and performance-oriented pants, catering to the evolving needs of its customers. 

Until the next one!