In FY24, RENÉE Cosmetics made a gutsy move.

 

They spent ₹100+ Cr on advertisements, promotions, and optimising them.

 

Their goal wasn’t just growth—it was domination.

 

“We didn’t want to follow the market,” says CoFounder Aashka Goradia Goble. “We wanted to create it.”

 

This massive spend wasn’t a shot in the dark. It was a calculated risk, engineered to:

 

🔥 Build a nationwide presence

🔥 Capture attention in an ultra-competitive market

🔥 Achieve exponential growth

 

₹100 Cr Spent; ₹200 Cr Made

Every penny of that ₹100 Cr was part of a master plan.

 

It all started when Google Ads let them down.

 

RENÉE tried playing the Google Ads game solo. But the lack of optimisation had cost them big in the past. The campaigns weren’t reaching the right audience, and ROAS was stuck below 2.

 

Every ad felt like throwing money into a void.

 

That’s when they partnered up with a Google Premier Partner and audited existing campaigns—every number, every keyword, every penny spent.

 

What they found was a goldmine of missed opportunities. They optimised, retargeted, and tested tirelessly.

 

Then, invested heavily in ads, but not just any ads.

 

They rewired their entire Google Ads strategy, targeting the right audience with precision.

 

💠 ROAS jumped from 1.7 to 3, delivering a 65% improvement in returns

💠 Revenue doubled, growing by 120% in just three months

 

 

About D2CX

 

 

Next Stop – Keep Customers Hooked On The Website

 

Every customer interaction mattered. RENÉE used cutting-edge tools like AR filters to let customers “try on” products virtually.

 

Their website became a conversion powerhouse, blending personalised recommendations and seamless checkout.

 

The result? A 33.97% drop in total advertising cost of sales.

 

Turning Cart Abandonments Into A Winning Strategy

 

Cart abandonment wasn’t just a pain point; it was a revenue leak. RENÉE plugged that hole with personalised retargeting campaigns on WhatsApp.

 

They re-engaged potential customers, offering tailored nudges and discounts.

 

The payoff was massive:

 

✳️ 5,703 carts recovered

✳️ A jaw-dropping 171x ROI

✳️ 63.56% conversion rate on follow-ups

 

Bold Faces, Loud Statements!

 

They’ve collaborated with some of the most recognisable faces in India to amplify their bold and fearless message.

 

From glamorous film stars to relatable influencers, RENÉE’s ambassadors embody the brand’s mission of empowerment and self-expression.

 

These ambassadors aren’t just faces—they’re extensions of RENÉE’s philosophy. They’ve turned ordinary campaigns into viral sensations, driving not just visibility but also conversions.

 

 

RENÉE’s ambassadors

 

 

The Retail Breakthrough

 

Makeup isn’t just bought; it’s experienced. RENÉE understood this and launched 500+ shop-in-shop outlets across India.

 

From malls to airports, they put their products where customers could see, touch, and try them.

 

▶️ Built a network of 2,500 retail stores

▶️ Maintained a 60:40 online-to-offline revenue ratio, with plans to hit 50:50 soon

This was 2018 – the make-or-break year for Atomberg!

 

Keep Innovating Till You Shine Bright

It’s not just the marketing. RENÉE’s innovations keep customers hooked.

 

Their FAB 5-in-1 Lipstick became an instant hit—five shades in one sleek stick.

The Madness pH Gloss? A color-changing formula that adapts to your skin tone.

 

Each product is designed to be both functional and fabulous, meeting consumer needs while standing out on shelves.

 

And they’re not stopping. RENÉE is set to launch new products every quarter, keeping their catalog fresh and exciting.

 

 

RENÉE SKU's

 

A Bold Future For RENÉE Cosmetics

RENÉE isn’t slowing down. With a ₹500 Cr revenue goal in sight, they’re ready to expand both domestically and globally.

 

 

RENÉE Revenue Growth