Ever wondered how those oh-so-delicious dips, sauces, and juices find their way to your kitchen?

 

Well, buckle up, because today we’re diving deep into the story of Wingreens World – a tale of flavor, innovation, a whole lot of heart, hundreds of crores in revenue every fiscal year.

 

Anju Srivastava, founder of Wingreens World, embarked on her entrepreneurial journey serendipitously in 2009.

 

After returning to India from a stint in the US, she sought a challenging venture that would contribute to the country.

 

Anju began by renting a small plot of land and experimenting with various herb varieties. This was the beginning of Wingreens.

 

Today, Wingreens is a house of brands thriving with exponential growth 🔥

 

Wingreens Revenue GrowthAbout D2CX

The First Critical Juncture In The Growth Story

The products were launched, but not moving from shelves.

 

The brand sought to expand its market reach and optimise its sales operations.

However, challenges arose:

 

▶️  limited visibility into sales performance across a vast network of kirana stores,

▶️  inefficient manual processes hindering sales productivity, and

▶️  the need for a flexible solution to navigate the complexities of a diverse market

To address these challenges, Wingreens partnered with a leading third-party sales force automation platform. This collaboration proved to be a game-changer.

 

🔥 A 160% jump in outlet coverage.

🔥 A 105% increase in Unique Productive Calls.

🔥 A 170% increase in Average Order Quantity.

🔥 A 219% increase in Retailing Time

 

By leveraging the cutting-edge platform, Wingreens empowered its sales force with real-time visibility into sales performance, inventory levels, and market trends and optimised sales strategies and drove sustainable growth across its expanding portfolio.

 

Then Came The Real Deal For Wingreens – Acquisitions & Product Diversification!

Built on the premise and promise of quality, Wingreens was winning hearts. And there could not have been a better time to expand their product portfolio. So, they did!

 

With acquisitions and an NPD framework, they ventured into new product lines.  

 

Wingreens Farms: The OG. Creamy dips, zesty sauces, and crunchy snacks that will make your taste buds sing. This is where it all began.

 

Raw Pressery: Raw Pressery brings you the finest cold-pressed juices, almond milks, and more.

 

Wingreens Harvest: To enter into breakfast cereals and snack bars. Made with ancient grains and wholesome ingredients.

 

Saucery: Culinary creations with exquisite sauces, dips, and spreads.

 

 

Wingreens SKUs

 

But Building A Multi-Store D2C Brand Comes With Its Own Set Of Challenges 

The goal now was to elevate digital presence with a robust D2C platform.

 

And now the challenge was accommodating a growing portfolio of brands – including Raw Pressery and Monsoon Harvest.

 

Recognising the limitations of their existing e-commerce platform, Wingreens embarked on a journey to create a truly exceptional digital experience.

 

They sought a solution that could seamlessly integrate with their expanding brand portfolio, providing a unique and personalised shopping experience for each.

 

The team embarked on a comprehensive platform overhaul, leveraging the power of a leading enterprise-grade e-commerce platform. They embraced a headless architecture, decoupling the frontend from the backend, enabling greater flexibility and faster development cycles.

 

✅ A Multi-brand Experience: Each brand within the Wingreens family now enjoys a unique online presence, reflecting its distinct identity and product offerings

 

✅ Lightning-fast Performance: A PWA (Progressive Web App) ensures a seamless and engaging user experience, with blazing-fast load times and offline functionality

 

✅ Zipcode-based Availability: The platform leverages sophisticated algorithms to ensure accurate product availability based on customer location

 

This cutting-edge platform has empowered Wingreens to boost conversions, enhance customer satisfaction, and solidify its position as one of the front-runners in the category.

 

How Wingreens Is Building Rapport With Customers

Wingreens understands the importance of building strong relationships with its customers.

 

Through engaging social media campaigns, interactive content, and personalised experiences, the brand fosters a loyal community of food enthusiasts.

 

Social Media Engagement: Wingreens actively engages with its audience on social media platforms, sharing recipes, tips, and behind-the-scenes glimpses into the brand’s journey.

 

Customer Feedback: The company actively seeks and incorporates customer feedback to continuously improve its products and services.

 

Community Building: Wingreens participates in various community initiatives, demonstrating its commitment to social responsibility and building strong relationships with its stakeholders.

 

 

Founder Anju of Wingreens with staff

 

Doubling Down On The Sustainability Narrative

With a strong foundation, a commitment to innovation, and a passionate team, Wingreens World is poised for continued growth and success.

 

The future holds the promise of international expansion, reaching new markets and captivating a wider audience. Furthermore, the company will continue to innovate, introducing a stream of exciting new products that cater to evolving consumer preferences.

 

And, unwavering in its commitment to sustainability, Wingreens will prioritise environmentally conscious practices throughout its operations.