We Create Magic
At D2CX

The first 3 cohorts of D2CX have been remarkably successful with an NPS of 88 from 140+ D2C founders across segments.

D2CX by Inc42 is an immersive 12-week hands-on program where you will learn to 10X your D2C brand. Master proven growth strategies from India’s top 1% D2C leaders and join an ambitious community of 140+ D2C brands.

Our meticulously-crafted curriculum has a laser-focus on product moat, brand narrative, performance marketing, CRO, channel growth strategies, omnichannel integration, supply chain optimisation, team building, and fundraising - all this to help you accelerate the early-stage of D2C growth and seamlessly win over Indian consumers.

By the time you complete your 12 weeks at D2CX, you'll have a clear business model, a proven growth playbook, a 3 AM sounding board to brainstorm & validate new ideas, and an expanded professional network in the D2C ecosystem.

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What Sets D2CX
Apart?


D2CX is designed for emerging D2C founders looking to unlock 10X growth for their brands. Over 12 weeks, our fellows master the nuances of D2C growth from India’s top 1% D2C leaders and scale their brand alongside an ambitious group of 140+ fellows and alumni.

Live & Hybrid Personalised Learning Experience

Harness the 80-20 philosophy at D2CX - drive 80% impact through mastering the 20% knowledge that’s crucial for D2C growth. Learn from the experiences of India’s top 1% D2C leaders and develop the operational skills needed to grow your D2C brand.

Start with an in-person orientation to bond with instructors & peers, followed by 12 weeks of online & offline learning. Conclude with a grand convocation and mixer for extensive networking in the Indian D2C ecosystem.

Learn to make your D2C brand investor-ready and pitch it to mentors & real investors at the in-person convocation for feedback necessary to accelerate your growth trajectory. Who knows - you might even get a funding commitment, no promises here!

Comprehensive Mentorship, In-Depth Workshops & Assignments

Receive specific insights to finetune your growth strategy through group mentorship sessions with top D2C leaders, and work through assignments tailored to your brand's growth challenges, with regular reviews and feedback.

With 40+ immersive sessions and workshops, D2CX helps you understand the nuances of D2C growth thoroughly - from brand building and business models, to growth channels and honing your startup pitch.

Get a growth plan tailored to your D2C brand’s unique needs. Receive expert guidance on finetuning your GTM strategy.

Become Part of a Lifelong Community

Become part of a community of 140+ ambitious D2C founders who are steps ahead of you in their D2C growth journeys. Leverage this community to build your core team, find mentors, and navigate the challenges of entrepreneurship.

Leverage the time you get with India’s top 1% D2C leaders to connect with them beyond the D2CX program. So many of our alumni have.

Get a front-row view on how the most successful D2C founders approach problem-solving and devise growth strategies at their startups.

Fellowship Outcomes

Customised Growth Blueprint

Build a growth strategy that's specifically tailored to the nuances of your D2C brand

Compelling Brand Positioning & Story

Identify your ICP & develop a strong brand narrative that resonates with your customers

Enhanced Website Performance

Leave with a website optimised for higher conversions, ensuring a more effective online presence

Streamlined Retention Strategies

Identify robust engagement & retention flows, fostering lasting customer relationships and repeat business

Optimised Marketplace Presence

Achieve refined product listings across various marketplaces, enhancing visibility and sales.

Investor-Ready Pitch

Craft a compelling pitch deck, fully prepared and polished, to confidently engage with potential investors.

Learn From India's Top 1% D2C Leaders


Mentors Who Shaped Our Past Cohorts

Guest Speaker

Jatan Bawa

Perfora

Guest Speaker

Ashutosh Kesharvani

FarziEngineer

Guest Speaker

Sumit Jasoria

NEWME

Guest Speaker

Rohit Jaiswal

Bombay Shaving Company

Guest Speaker

Ahmed Aftab Naqvi

Gozoop

Guest Speaker

Vishesh Khurana

Shiprocket

Guest Speaker

Vedang Patel

The Souled Store

Guest Speaker

Sreejith Moolayil

True Elements

How Is The 12 Week
Journey
Structured?

Each week of D2CX is structured and meticulously curated to help you unlock explosive D2C growth.

Live & Hybrid

Cohort 4 Starts On 27th February 2025

140+

Alumni

40+

Interactive Masterclasses & Workshops

55+

D2C Founders & Experts

100+

Hours Of Learning

Week 0

In-Person Orientation & Kick-Off

Join us at the in-person orientation in Delhi, meet your instructors, and network with your fellow peers.

Week 1-11

Week

01

Product Is King

Week

02

The Art of Branding and Storytelling

Week

03

Delivering A World Class Product & Customer Experience

Week

04

D2C Marketing — Content, Brand Awareness, Social Media & Influencers

Week

05

D2C Marketing — Acquisition, Performance Marketing, Conversion

Week

06

Building A Loyal Customer Base (Retention, CRM & Support)

Week

07

Nailing Operations, Supply Chain, Delivery

Week

08

Omnichannel Growth — Tapping Into Online Marketplaces

Week

09

Omnichannel Growth — The Offline Play

Week

10

Customer Experience & Building Your 0 To 1 Team

Week

11

Budgeting, Financing & Growth Modelling

Week 12

In-Person Convocation

Showcase your D2C brand to mentors and leaders in-person, and establish valuable connections with the who's who at the in-person convocation

Weekly
Schedule

Core Sessions

Weekly, Live Sessions Taken By Instructors And Session Experts

Timings

Saturday

11:00 AM - 2:00 PM (IST)

Sunday

11:00 AM - 2:00 PM (IST)

Progress Reviews

Weekly Assignments, Reviews And Feedback Sessions

Timings

Assignment Briefing

Tuesday

8:00 PM - 9:00 PM (IST)

Working Sessions

Thursday

8:00 PM - 10:00 PM (IST)

Session Follow-Ups

Doubt Clearing Sessions Taken By Instructors & Experts

Timings

Wednesday

9:00 PM - 10:00 PM (IST)

Who
Is This For?

D2C-X

You’re a great fit if you:

  • Are a D2C Brand Founder
  • Have an operational website
  • Generate a minimum of INR 5L/month in online revenue

You’re Not a great fit if you:

  • Are yet to launch your D2C brand
  • Have no online revenue

Application Process
& Program Fee

D2CX is designed to help early-stage D2C startup founders, with at least INR 5L/m in online revenue, scale up their D2C brand.

  • Submit Application

    Complete your free application to get started. We follow an application process to carefully curate our fellow community.

    01
  • Application Review

    After a review by the D2CX curation team, shortlisted candidates will be invited for an interview call to understand their ambitions and fit for the program.

    02
  • Enrolment Fee

    If you are selected, you will have to pay the remaining fee of ₹ 1,34,999 (+18% GST) to secure a spot in the D2CX cohort.

    Round Deadline Course Fee
    Early Bird 30th Dec 1,34,999
    Round 1 30th Jan 1,49,999
    Round 2 27th Feb 1,74,999
    03

Program fee

INR1,34,999+ GST

*EMI Options Available

  • Master 10X growth strategies across 40+ knowledge sessions
  • Get mentored & coached by India’s top 1% D2C leaders.
  • Join a community of 140+ ambitious alumni community
  • Build a personalised 10x growth plan for your D2C brand

THE D2CX
Experience

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Highlights Of Our Past Cohorts

140+

HANDPICKED FELLOWS

33

MEDIAN AGE

3

PAST COHORTS

60+

MENTORS

Don't Take Our
Word For It


10X
Your D2C Brand
In 12 Weeks

Live & Hybrid

Cohort 4 Starts On 27th February 2025

Get In Touch

Our Team will help you with the queries

FAQ’s

Program

D2CX by Inc42 is an immersive 12-week hands-on program where you will learn to 10X your D2C brand. Master proven growth strategies from India’s top 1% D2C leaders and join a proactive community of ambitious D2C founders.

The 12 week D2CX program will start with an in-person orientation weekend and then will continue virtually for the next 10 weeks followed by 3 days in-person final week. The in-person component will comprise the Orientation with Peers and Instructors, followed by 12 weeks of enriching online and offline learning. Conclude with a grand convocation and a D2C mixer for extensive networking.

Currently the 3rd Cohort is going on. You can apply for the 4th cohort of D2CX by applying on this page. Our team will review your application and set up a 45-minute interview call with you. After the interview call, we’ll let you know on the final decision of your acceptance into the program.

Networking sessions will be hosted virtually periodically and during the in-person weekend in Delhi-NCR. You can always connect with your fellow peers via our D2CX community platform and Whatsapp group as well.

The cohort will be meticulously curated to ensure a diverse mix of D2C founders from various sectors, each bringing unique skill sets to the table. But what unites them all is a shared passion to 10X their D2C brand in just 12 weeks.

We expect every fellow to spend up to 6 hours every weekend attending sessions and another 3-4 hours across the week working on their group assignments.

The full curriculum is available for download on our website.

We’re constantly updating the website to showcase more details so this is the best place to keep yourself up to date. We will also be sending you regular updates over email if you’ve signed up for our list.

Each session of the program is mandatory to attend. However, you will always have on-demand access to the recorded sessions for you to watch anytime.

Yes, you will be able to directly ask questions from the mentors in the Q&A part of every session.

We will be happy solving the doubts ourselves or connect you with an expert or the mentor who was leading the class.

We would not want your journey to remain incomplete and your class would hate to miss pitching with you and meeting you. We request you to plan in advance or talk to us about any challenges you may face.

We will form an exclusive group over Whatsapp and you will enjoy lifelong access to it.

We shall facilitate the Q&A and mentorship sessions during the cohort. During and post the cohort, we encourage you to build direct relations with the speakers and mentors, most of which would be more than happy to guide you.

Yes, during some of the sessions led by investors as well as in the in-person weekends.

Yes, definitely. If your team has the conviction on your business plan, you can pursue fundraising from the investors you meet at the D2CX Brand Showcase.

Application & Enrollment

Yes, you will have the flexibility to manage your own travel and stay. We shall be sharing recommended locations and travel details mid-way through the program.

Sorry, there’s no special discount for Inc42 Plus members at the moment.

Since this is a highly-curated cohort, we are looking for people who are founders of a D2C Brand and wish to grow their brand. Besides this the D2CX team will review each application via the form and interview call to approve them.

Unfortunately, the seat is not transferable. We encourage you to continue your journey. However, if you have unavoidable situations, write to us at [email protected] and we’ll try our best to find a solution.

You can write to us any time at [email protected] for anything related to D2CX.

Transferring Admission to the Next Cohort:
  • Before the Cohort Starts: You can defer your admission to the next cohort without any additional fees, provided the request is submitted before the current cohort begins.
  • After the Cohort Starts: Deferring admission after the program starts incurs a transfer fee of INR 50,000 or 50% of the total fee of the next cohort, whichever is higher.

Transferring Admission to a Different Inc42 Program: Eligibility:
  • You must meet the eligibility criteria for the program you wish to transfer to.
  • Fee Adjustments:
    • If the new program has a higher fee, you will need to pay the difference to complete your enrollment.
    • If the new program has a lower fee, you will receive a refund for the difference.