India’s power problem is real.
🚨 250 Mn households still face long power cuts and voltage fluctuations.
Even in cities, homeowners are crippled by sky-high electricity bills.
Solar should’ve been the fix, but it wasn’t.
Here’s why👇
❌ Too expensive—₹1-2 lakh upfront
❌ Too complex—No clear info, no trusted sellers
❌ Too niche—Most solar brands focused on big industrial projects only
But in 2018, brothers Amol & Amod Anand saw the gap.
The Insight?
👉 Homeowners needed affordable, easy-to-install solar solutions
👉 Tier 2 & 3 cities were a ₹5,000 Cr untapped goldmine when it came to solar panels
Loom Solar was born!
The idea was to make solar energy mainstream. Cut the jargon. Lower the cost. Make it accessible.
Loom Solar didn’t just sell panels. They owned the entire journey—education, financing, installation, and maintenance.
From ₹53 Cr in FY23 to ₹151.5 Cr in FY24, they ~3X’d revenue in 12 months.
No crazy VC burn. No shortcuts.
And yet, they’re outpacing legacy giants like Tata Power Solar, Havells, and Luminous.
How? Let’s break it down ⬇️
Most solar brands rely on offline dealers and government contracts. Loom Solar didn’t.
Instead, they went all-in on digital.
✅ Amazon & Shopify-first approach—selling directly to homeowners nationwide
✅ 1.73L YouTube subscribers & 100M+ video views—educating consumers on solar benefits
✅ Hyper-targeted Google & Facebook ads—driving awareness and lead generation
Within 30 days of launching, they onboarded 100 customers. Today, 70% of Loom Solar’s sales come from digital platforms.
Their SEO + influencer-driven strategy means they don’t rely on traditional distributors, keeping margins high and marketing costs low.
The biggest barrier to rooftop solar? Cost.
Loom Solar tackled this with smart financing solutions:
🔹 Launched EMI options—20-30% down payment, flexible monthly plans
🔹 Partnered with banks & NBFCs—making financing as easy as buying a fridge
🔹 Created the ‘Engineer Visit’ Program—homeowners pay for a pre-installation site survey
This led to more first-time solar buyers with lower upfront investment and higher conversion rates. Once customers saw an ROI, they upgraded systems
While competitors sold generic solar panels, Loom Solar invested in innovation.
🚀 Shark Bifacial Panels—India’s first high-efficiency, dual-sided solar panel.
✅ Generates power from both sides—15% more energy output than standard panels
✅ Works in cloudy weather & low sunlight—perfect for Indian conditions
✅ 40% less rooftop space required—more power, smaller footprint
Quickly, these panels became the best-selling solar panel in India, now driving 60% of Loom Solar’s revenue.
Loom Solar expanded to a complete energy ecosystem.
🪫 Lithium-ion batteries—enabling power storage for homes with unreliable power supply
🔌 Smart solar inverters—optimising energy usage & backup power
🌍 IoT-enabled solutions—real-time monitoring & efficiency tracking
Now, Amol and Amod are planning to increase battery & inverter sales to 50% of revenue by 2025 and expand the reseller network to 10,000+ dealers nationwide.
Instead of competing with Tata Power in large projects, Loom Solar focused on residential solar—a ₹5,000 Cr market.
🔹 Partnered with 3,500+ local retailers—for offline sales in Tier 2 & 3 cities
🔹 Created a fast-track installation service—3-day delivery, 48-hour setup
💡 The goal?
Grow from 1% to 5% residential solar market share by 2025.
Now, at ₹151 Cr, Loom Solar is at an inflection point. But can they 3X again to ₹500 Cr?
Given their digital-first strategy, smart financing model, and relentless innovation, Loom Solar is on track to hit ₹500 Cr sooner than expected.
What do you think?
When Shein got banned in India, the Gen Z fashion scene was left in a void.
The hyper-experimental, trend-hungry, and Instagram-obsessed youth suddenly had no homegrown brand that truly understood them.
The big players—Ajio, H&M, Zara—were either too slow, too mainstream, or too expensive.
That’s when NEWME took the center stage.
Founded in 2022 by Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary, NEWME tore up the old rulebook.
🚀 ₹200 Cr revenue in just 18 months
💰 Valuation skyrocketed to $82.6 Mn
📈 30% month-on-month user growth
👗 10,00,000+ registered shoppers
📌70% customers from Tier 2 & 3 cities
Gen Z doesn’t browse catalogs. They scroll, tap, save, and share.
NEWME understood this better than anyone.
Instead of focusing on selling products, they built a social media identity that screamed relatability, aspiration, and FOMO.
🔹 588K+ Instagram followers → Engaged, obsessed, and constantly interacting.
🔹 Trend-led collections → NEWME isn’t just riding trends—it’s creating them.
🔹 Memes, aesthetics, and influencer collabs → Because Gen Z doesn’t want ads, they want vibes.
🔹 User-generated content explosion → Everyone wants to be seen in NEWME.
And the secret sauce?
They don’t just push products—they sell an experience.
From #OOTD polls to viral reels that mimic dating app swipes, every post is designed to pull Gen Z in and make them feel like they’re part of something bigger than just shopping.
Fashion shopping is no longer a waiting game.
With a first-of-its-kind 90-minute delivery pilot in Delhi-NCR, NEWME is redefining retail speed.
💨 100+ orders in the first 30 minutes of launch
⚡ Some deliveries are completed in under 25 minutes
🏙️ Mumbai, Bangalore, Hyderabad—next in line!
This is not just about logistics. It’s about instant gratification.
Gen Z doesn’t want to wait days for their outfit to arrive. They want to see a look on Instagram, add to cart, and wear it tonight.
Sumit Jasoria calls it “the next big shift in Indian fashion retail.”
Their rules are different. They love self-expression and options!
🚀 500+ fresh styles every week → No stale collections, just endless drip.
🛍️ Curated, not cluttered → Too many choices = decision fatigue. NEWME nails the balance.
🌎 Community-first, not just commerce → IRL meetups, giveaways, and pop-ups that make customers feel seen.
💬 Pop-culture over promotions → No boring ads, only trends, memes, and moments that drive real engagement.
NEWME’s formula is simple, yet hard to replicate.
They go where Gen Z is (Instagram, YouTube, IRL Pop-ups). They deliver what Gen Z wants (Curated, trend-first fashion at speed).
But here’s the real power move—NEWME is building a community-driven design model.
Soon, their power users will be able to submit designs. If their ideas make the cut, they’ll be produced in real-time.
NEWME has dominated online. Now, they’re coming for offline retail.
🏬 100 offline stores by 2030 → Each store will have a hyper-localized collection.
📊 Zero inventory wastage → AI predicts 90% demand accuracy, ensuring everything sells.
💰 IPO plans in motion—fast fashion, faster profits.
Now, that’s a brand built by the people, for the people.
One walk by the Ganges changed everything for Ankit Agarwal.
In 2015, Ankit noticed tonnes of temple flowers floating in the Ganges, laced with pesticides, fertilisers, and toxic chemicals.
He dug deep 👇
📌 8 Mn+ tonnes of floral waste are dumped into rivers every year
📌 These flowers release toxins, killing marine life & contaminating drinking water
Instead of watching, Ankit decided to build India’s first “flowercycling” company—collecting temple flowers and upcycling them into incense sticks, essential oils, and compost.
By 2017, Phool was born 💡🌸
Back then, the Indian home fragrance market was worth ₹3,200 Cr, yet 90% of it was unorganised—ripe for disruption. Phool jumped in, premiumised the market, and went digital-first.
And, what a master-stroke it has been.
🔹 ₹100 Cr ARR milestone in sight
🔹 Over 11,000 metric tonnes of waste repurposed
🔹 80% sales from D2C website—owning the customer, not Amazon
🔹 10+ product launches in two years
At first, industry experts dismissed Phool—’Incense is a ₹10 product, no one will pay a premium.’
Phool proved them wrong.
Most Indians buy cheap, charcoal-based incense from unbranded local sellers. Phool created a premium segment with charcoal-free incense sticks (first-of-its-kind in India), luxury fragrances (Oudh, Tuberose, Citronella), and aspirational packaging for gifting 🎁
Today, Phool commands a 3X higher price than competitors & thrives in premium home fragrances.
While most incense brands depend on offline retail & Amazon, Phool built its own D2C ecosystem:
✅ SEO-led organic traffic → Driving repeat purchases
✅ Festive gifting bundles → Solving for frequency of purchase
✅ Loyalty programs & email automation → Building customer retention
Phool retains over 30% of its customers—drastically increasing customer LTV.
While most brands struggle for credibility, Phool leveraged sustainability & impact storytelling.
✅ Featured in global sustainability lists (Forbes, United Nations, Unilever Awards)
✅ Onboarded Alia Bhatt as an investor in 2021, bringing massive brand visibility
✅ Sixth Sense Ventures & IAN Fund poured in ₹60.5 Cr in Series A funding
Now, Phool has become synonymous with eco-conscious luxury, securing high-margin customers.
he global leather industry is worth ~$550 Bn, but its environmental footprint is devastating.
❌ 1.4 Bn+ animal skins processed yearly
❌ Toxic chromium tanning waste contaminating water sources
❌ Severe deforestation and carbon emissions from livestock farming
For years, brands like Hermès, Gucci, and Louis Vuitton have been called out for their unsustainable leather sourcing. Yet, no viable alternative has truly challenged animal leather at scale.
Enter Fleather—Phool’s revolutionary biomaterial that mimics leather but is made entirely from discarded temple flowers.
Phool’s team noticed that discarded flowers, when left to decompose, developed a fibrous, leather-like texture.
Further R&D with IIT Kanpur’s biotech team led to the creation of a plant-based alternative that behaves, feels, and lasts like traditional leather.
✅ 100% Vegan & Cruelty-Free – No animals harmed
✅ Biodegradable & Sustainable – No toxic chemicals, no water contamination
✅ Made From Temple Waste – Solving an ecological problem while creating a new market
✅ The Affordability Quotient – Lower production costs mean mass adoption potential
✅ Stronger Than PU Leather – More durable than synthetic alternatives
“With Fleather, we can make animal leather obsolete.” – Ankit.
Luxury fashion brands are already paying attention.
📌 PVH Corporation (parent company of Calvin Klein & Tommy Hilfiger) has partnered with Phool to explore Fleather in high-end fashion
📌 Adidas, Stella McCartney & Gucci’s parent company Kering are in talks with Phool for sustainable material sourcing
📌 Multiple international investors are eyeing Fleather’s potential as a scalable alternative to leather
Phool isn’t just creating a sustainable material—it’s positioning Fleather as the Tesla of leather.
Phool’s rise isn’t just a success story—it’s a blueprint for how purpose-driven brands can scale while making real impact. By reinventing waste, they’ve created a premium category from scratch, and are now eyeing a global revolution with Fleather.
And, they have been scaling!
This isn’t just about incense or biomaterials. It’s about proving that businesses can thrive while solving real-world problems.
The next wave of category leaders won’t just sell products—they’ll sell change.
And Phool is already leading the way 🚀
Back in 2012, Pallav Bihani was an obese teenager, constantly body-shamed, struggling with his confidence, and carrying the weight of a slipped disc that doctors warned could lead to surgery if he didn’t lose weight.
What started as a forced transformation soon turned into a full-blown obsession with health and wellness.
For years, Bihani poured himself into researching fitness, testing supplements, and exploring workout gear.
But one thing frustrated him—the Indian fitness market was broken—either you spent a fortune or you settled for bad products. There was no in-between!
So, in 2018, with a ₹10 lakh loan from his father, Pallav stepped in with BoldFit.
The idea was to deliver world-class quality at prices every Indian can afford.
🚀 The first product? Two yoga mats.
📦 The launchpad? Selling on Amazon.
The demand was insane. Pallav had hit a goldmine 💰
Today, BoldFit is thriving as India’s fastest growing fitness brand!
🔥 ₹140 Cr revenue in FY24
🔥 On track to hit ₹300 Cr in revenue by FY25
🔥 A BoldFit product is sold every 4 seconds in India
🔥 400+ SKUs spanning fitness gear, athleisure, supplements & wellness
🔥 30 Mn+ customers
BoldFit isn’t just a D2C success story—it’s a masterclass in scaling a brand fast, profitably, and sustainably.
From just two yoga mats in 2019, BoldFit now boasts:
✅ 400+ SKUs spanning fitness accessories, home gym equipment, athleisure, nutrition, and wellness
✅ India’s largest range of affordable, high-quality fitness gear
✅ A footwear line to further solidify its dominance
While most fitness brands rely on marketplace sales, BoldFit cracked the D2C-first playbook:
📌 40% revenue from repeat customers—a testament to its strong brand loyalty
📌 Driving direct sales on website with personalisation & exclusive drops
📌 Lean marketing that maximises organic traction & influencer-driven UGC
After crushing the online game, BoldFit is now making a power move offline:
🏬 100 BoldFit stores set to launch across India in the next 4 years
📌 Retail partnerships with gyms, training centers & sports stores
📈 Exclusive in-store experiences & community-driven fitness hubs
💡 And BoldFit isn’t stopping. International expansion is on the horizon.
Let’s break it down.
In a country where cricket is religion, aligning with an athlete like KL Rahul is a bold statement.
When BoldFit brought KL on board as an investor, it was about signaling to India’s growing tribe of fitness enthusiasts that this was a brand built for champions.
KL’s involvement isn’t just limited to funding; he became the brand’s torchbearer for fitness-first living, lending his voice and credibility to a movement that’s making premium fitness gear accessible to millions.
But the impact of this collaboration extends far beyond brand credibility.
With KL Rahul, BoldFit gained access to the world of professional sports and a loyal fanbase hungry for fitness innovation.
They quickly capitalised on this by launching co-branded IPL fitness accessories, securing partnerships with Mumbai Indians, Chennai Super Kings, and Royal Challengers Bengaluru, and designing training gear tailored for high-performance athletes.
And, the growth is evident!
Every country has its fitness champion.
Nike owns the US
Adidas rules Germany
Decathlon dominates France
And India? BoldFit is well poised to take that spot.
For decades, women’s activewear in India was broken. These brands had one strategy: shrink it & pink it.
Fit & functionality were ignored.
Most brands shrunk men’s designs and called it “women’s activewear.” But a woman’s body moves differently. Indian women needed high-rise waists, stretchable fabrics, moisture-wicking materials, and deep pockets.
Fitness had the wrong narrative.
Every fitness brand pushed “lose 5 kgs,” “get abs,” “burn calories.”
But Indian women weren’t just gym rats. They were walkers, dancers, yoga lovers, busy moms, everyday movers.
This was the white space for Minu Margeret 💡
When no one was building activewear for Indian women, Minu did.
She flipped the script with BlissClub – India’s homegrown Lululemon!
And, what a blissful ride it has been so far!
✅ 75% Revenue from D2C Website → They owned their audience instead of relying on Amazon & Myntra.
✅ 3X YoY Growth → Hyper-targeted expansion, no wasted CAC.
✅ 40% Revenue from Repeat Customers → Strong LTV from an obsessed community.
✅ 200,000+ Paying Customers → Without discounting themselves into a loss.
Most brands throw money at ads and pray.
BlissClub engineered growth differently.
Let’s break it down.
BlissClub wasn’t just selling leggings.
They were creating a new category—Indian women’s performance activewear.
How? They made their customers part of the process.
Every product—from leggings to sports bras—was co-created with real customers. They crowdsourced design feedback before launching.
The first product? The Ultimate Leggings. Sold out instantly.
BlissClub doesn’t market products—they educate.
They talk about sweat-wicking fabrics, body-inclusive fits, and functional pockets.
D2C got them to ₹50 Cr.
But real scale needed retail expansion.
Instead of rushing into marketplaces (like most D2C brands that bleed out), BlissClub played it smart:
They entered marketplaces strategically—not for volume, but for brand awareness.
No deep discounts. No eroded brand value.
BlissClub launched flagship stores in Bangalore & Mumbai.
Why? Because touching the product converts better than any ad.
Most brands lose money when they go offline.
BlissClub ensured profitability before scaling offline.
Most brands are at the mercy of Meta & Google.
BlissClub built marketing channels they own.
They don’t do boring ads. They turn real women into brand ambassadors.
Instagram, YouTube, LinkedIn—content that educates and entertains.
WhatsApp & Email are not just sales channels—they’re relationship builders.
They nurture, engage, and turn one-time buyers into lifelong fans.
They use first-party data to predict what customers want next.
Customised recommendations = higher conversion, higher AOV.
It’s about building a category, owning the brand-consumer relationship, and scaling profitably without playing the discount game.
The takeaway for D2C founders? Category leaders don’t just sell products—they build culture.
BlissClub’s journey proves that in the age of hyper-competition and skyrocketing CACs, brand love, retention, and deep community connections are the real growth levers.
Until the next one 🚀
The sexual wellness industry in India is no longer a niche—it’s a massive ₹16,000 Cr opportunity by 2030 🚀
But there’s a problem.
👉 Legacy brands like Durex and Skore have played it safe, avoiding bold marketing moves.
👉 Ecommerce marketplaces restrict advertising and block mainstream visibility.
👉 Paid ads? Good luck getting them approved—Meta and Google won’t even allow most campaigns.
👉 And let’s not forget the social taboo that still surrounds intimacy products in India.
Despite all this, one Indian D2C brand is rewriting the rules.
Meet MyMuse, the brand that’s turning sexual wellness from a hush-hush topic into a category-defining D2C powerhouse.
Let’s break down their growth playbook 🔥
MyMuse didn’t just launch products. They built a category.
Back in 2021, CoFounders Sahil Gupta and Anushka Gupta noticed something missing—there were zero homegrown brands offering high-quality, body-safe, and aesthetically designed intimate wellness products.
They saw a massive perception gap. In India, sexual wellness products were either:
❌ Found in shady back-alley stores
❌ Packaged with cheap, cringe branding
❌ Sold with zero educational content
The solution? MyMuse.
✔️ Premium, gender-inclusive products designed for modern Indian consumers.
✔️ A bold content-first strategy to make these products approachable, not awkward.
✔️ Discreet, tasteful packaging that feels aspirational, not embarrassing.
In just 2 years, MyMuse built a 1.25L+ strong customer base.
Running paid ads is a nightmare in this category.
Facebook and Google block ads for anything remotely linked to sexual wellness. Even influencer collaborations often get flagged.
They focused on SEO!
✅ 567% growth in Google clicks
✅ 1,050% increase in impressions
✅ 1,054% growth in ranking keywords
They turned their website into a content hub!
They built an entire blog & content ecosystem around intimacy, relationships, and well-being—driving organic traffic like crazy.
They hacked Meta’s ad policies
Instead of marketing products directly, they ran ads around wellness, self-care, and couple intimacy. This led to:
✅ 3X ROAS in 9 months
✅ Consistent 20% MoM growth
✅ ₹2Cr+ in total revenue from paid channels
They scale with repeat customers. And, MyMuse cracked the code!
🔹 Warranty registration for massagers—Users had to enter their details, which helped MyMuse collect first-party data on 10,000+ customers.
🔹 Customer-led content—UGC reviews and testimonials drove credibility & conversions.
🔹 Email & WhatsApp marketing funnels—These became key drivers of repeat purchases.
Just in 2023, they did 30,000+ product scans and engaged 100K+ customers.
All thanks to this data, a flash sale brought In ₹1.2 Cr in 24 hours!
👉 They created an exclusive pre-sale for newsletter subscribers. 3,000+ signed up in advance
👉 Returning customer rate doubled before the main event. On sale day, it tripled
MyMuse started with just massage oils. Today, they sell a full stack of wellness products:
✅ Massagers
✅ Lubricants & Oils
✅ Games & Intimacy Kits
✅ Swipes & Candles
But, they limit SKUs to 25—reducing decision fatigue.
✔️ If you’re in a ‘taboo’ category, build trust through content
✔️ When paid ads don’t work, SEO and community-led growth are your best bets
✔️ Retention is EVERYTHING—first-party data is a goldmine
✔️ Flash sales aren’t just for revenue—they create brand moments
Big FMCG giants own the supply chain.
Retailers demand insane margins.
Meta & Google keep hiking ad costs.
Marketplaces love discounts, not your brand.
And the truth is most early-stage BPC brands burn cash before they ever scale.
❌ Paid ads suck up profits
❌ RTOs eat into margins
❌ Customer LTV never justifies CAC
But, we are challenging this status quo at D2CX.
15+ BPC founders are cracking the code to 10X their BPC brands and building category-defining brands with repeatable playbooks for growth.
Beauty brands thrive on repeat purchases. But if your acquisition cost is sky-high, and retention strategy is weak—you’re stuck in a hamster wheel of burning money on ads.
At D2CX, BPC brands master:
🔹 Retention playbooks that drive repeat purchases & increase LTV
🔹 Influencer & UGC strategies that lower CAC and boost trust
🔹 Email & WhatsApp funnels that nurture, convert, and retain customers
💡 Case in point: A skincare startup in our last cohort grew their LTV by 3X in just 6 months by optimising the post-purchase journey for their customers.
Every BPC founder knows this pain:
❌ Instagram ads are getting more expensive
❌ Google doesn’t convert like it used to
❌ Scaling without killing ROAS feels impossible
That’s why at D2CX, founders master:
✅ Advanced CRO strategies that increase website conversions
✅ Content-led acquisition playbooks to win organic traffic
✅ Omnichannel ad diversification—from Meta & Google to YouTube & Amazon ads
💡 Case in point: A fragrance brand in Cohort 3 cut their CAC by 40% while increasing revenue by 5X after learning the new-age performance marketing stack at D2CX.
Most BPC brands jumping into marketplaces too soon—only to get stuck in a pricing war and endless discounting.
At D2CX, founders learn:
✔️ When & how to expand into Nykaa, Amazon & Flipkart without killing their brand positioning.
✔️ Retail expansion strategies that actually work (without crushing margins).
✔️ How to win in D2C while using marketplaces as an acquisition channel.
💡 Case in point: A skincare brand that was losing money on Amazon restructured their pricing, optimised their listings, and increased marketplace revenue by 300% after Cohort 2.
And this is just the beginning. Every cohort, we work with founders to refine their growth model, scale profitably, and build a long-term brand—NOT just chase short-term sales.
Pallavi Utagi, a frustrated new mom in Mumbai, went on a mission.
Her baby was struggling with rashes from disposable diapers, and the so-called ‘cloth alternatives’ in India were leaking, didn’t last, and required a degree in origami to tie.
She hunted for a better solution & found nothing. So, she decided to make one herself.
That’s how SuperBottoms was born—India’s first reusable cloth diaper brand, now catering to 20 Lakh+ customers.
In this edition of The D2CX newsletter, we will delve into how Pallavi’s personal struggle turned into a category-creating, VC-backed, celebrity-endorsed D2C success story.
What started as 100 hand-stitched diapers in a Mumbai home has turned into one of India’s fastest-growing D2C brands.
📦 2,800+ diapers sold every day
💰 ₹80 Cr projected revenue run rate
📈 8% MoM growth
👶 20 Lakh+ Customers
But SuperBottoms didn’t scale the traditional way.
They fought against global FMCG giants like Pampers & P&G’s Charlie Banana—and won without deep pockets or mass advertising.
They Did It With Patience, Grit & Resilience.
SuperBottoms wasn’t just selling diapers—it was creating a whole new category.
The challenge? Parents weren’t looking for a solution they didn’t know existed.
So, SuperBottoms did the hardest thing in D2C—mould consumer behavior.
🔹 Built a Tribe – 77,000+ moms advocating for cloth diapers in WhatsApp & Facebook groups
🔹 Educated First, Sold Later – Free WhatsApp helpline, 1-on-1 consults, and content that teaches ‘How to cloth diaper.’
🔹 Made It Risk-Free – 30-day no-questions-asked return policy (even on used diapers!). Refunds stayed under 2%—a testament to trust.
🔹 Influencer-Led Awareness – A mix of pediatricians, real moms & celebrities to spread the word.
You’d think a cloth diaper is just…cloth. Nope!
SuperBottoms UNO Cloth Diapers are a product of 5+ years of R&D, patent-ready tech, and clinical testing. And, that’s why they are highly sought-after!
🔬 17 ultra-thin layers of organic cotton (softer than disposables, just as absorbent)
💧 Advanced leak-proof design (with a patent in progress)
🌍 GOTS-certified organic materials (eco-friendly, safe for babies)
🛡 CPSIA-certified, tested for harmful chemicals & allergens
And unlike most D2C brands that outsource quality control, SuperBottoms has in-house QC teams in every factory.
The brand even tests every batch on real babies (yep, their mom employees’ kids get first dibs).
SuperBottoms cracked the code to conversions by integrating shoppable videos & high-intent landing pages into their funnel.
🎥 Video-driven website experience → 5.98% conversion rate (2x e-commerce average!)
🛍 Shoppable content → 16.4% increase in AOV (faster decision-making)
📈 Optimised product pages → 23% increase in engagement
They didn’t just put ads in front of parents. They made education, content, and buying a seamless journey.
When SuperBottoms landed Alia Bhatt as an investor & brand ambassador, it wasn’t just about star power. It was about building reliability!
She’s a new mom, an eco-conscious voice, and a natural fit for the brand.
And that’s how #ItFeelsRight was born—a campaign that’s making sustainable diapering mainstream.
💥 Results?
✔ Alia’s influence pushed cloth diapers into the mass market
✔ Celebrity credibility gave parents confidence to try something new
✔ Campaign video boosted awareness & social engagement by 23%
And, this is how SuperBottoms is engineering a consumer shift at scale.
SuperBottoms isn’t just selling diapers—it’s making a pinky promise to India’s next generation. A promise of rash-free comfort, chemical-free care, and a cleaner planet.
With every cloth diaper, they’re redefining babycare, proving that better for babies can also be better for the world. 🌱💚
Now, the plan is straight-forward 👇
🔹 Enter new markets
🔹 Scale into babywear & accessories
🔹 Strengthen offline retail play
🔹 Drive mass-market adoption via ATL + influencer marketing
If there’s one thing we’ve learned from working with 140+ D2C brands—it’s that success isn’t just about a killer product.
It’s about having a repeatable playbook for growth.
And D2C fashion brands? They’ve got one of the toughest landscapes to crack.
Building a fashion brand is tough.
Scaling it to INR 1 Cr/month? Even tougher.
From navigating RTO nightmares to winning Instagram organically, the challenges are endless.
But at D2CX, 50+ D2C fashion brands are cracking the code to 10X growth.
From sneaker brands to couture labels, streetwear disruptors to ethnic maestros—India’s most ambitious fashion brands are learning, growing, and thriving at D2CX.
These brands are rewriting the rules, breaking revenue records, and turning loyal customers into cult followings.
Want proof?
Let’s talk about 4 fashion brands that transformed their game at D2CX—and why yours could be next 🔥
Sneakerheads in India know the struggle of getting limited-edition kicks—and Sumant Agarwal knew there was a business there.
He started Hustle Culture on Instagram, flipping rare sneakers and making INR 25L/month. But scaling? That’s where things got tricky.
👉 He needed a real brand—not just a reselling page
👉 He needed to build his own sales channels
👉 He needed to crack the code to performance marketing
✅ Built a full-fledged D2C website—now 75% of his sales come from it!
✅ Mastered performance marketing—his ROAS hit 6X 🚀
✅ Scaled his team—from a one-man army to a dedicated 8-person squad.
Now? His revenue is climbing fast—without relying on Instagram algorithms.
Recently, Raftaar made a purchase from Hustle Culture!
Chanaya Gupta—the founder of Lazo Store wanted to build a fast-fashion brand for the digital era.
When she joined D2CX, she was already making INR 20L/month via her website, but she wanted more. She wanted to 👇
🔥 Expand SKUs from 50 to 200+
🔥 Hit INR 1 Cr MRR
🔥 Grow her Instagram to 100K followers
💡 Conversion-Rate Optimisation: Implemented dynamic website content, surging conversions by 15X
💡 Instagram Growth Playbook: Doubled down on UGC & influencer collabs, pushing her to 119K followers 📈
💡 Leveraging The D2CX Network: From idea validation to real-time feedback from other founders—no more building in isolation!
🎯 End Result?
75% increase in MRR & a loyal customer base of 45K.
Ankit Pandey’s journey with Cunei is one for the books.
👉 Faced brutal RTO losses on Amazon
👉 Struggled with scaling marketing profitably
✔️ Shifted 95% of sales to his own website—no more marketplace headaches!
✔️ Built a fraud-proof order verification process—slashed RTO down to single digits 🚀
✔️ Nailed performance marketing—ROAS at 4.5X
✔️ Cracked international shipping—now gaining more momentum every month.
Amazon? He ditched it. Now, he’s in control.
One of the biggest hurdles for Ritika Gupta? Website conversions.
They had the audience on Instagram, but their conversion rate was impressive.
That’s where D2CX’s CRO + performance marketing framework changed the game 👇
⚡ Now converting at double the rate with the same traffic!
⚡ Mastered organic content—huge pull from Instagram, no insane ad spends
Hair loss isn’t just about looks—it’s a confidence killer.
And in India, it’s a ₹25,000 Cr market.
While legacy giants like Unilever, L’Oréal, and Dabur have long dominated the market with generic products, Traya is rewriting the rules with a personalised, science-backed approach.
It all started with Altaf Saiyed’s hair loss.
Running a stressful food startup, he ignored his health—until thyroid issues and hair fall forced him to take action.
Doctors had no real answers. Ayurvedic remedies seemed incomplete. Nutrition was overlooked.
That’s when he and his wife, Saloni Anand, started digging deeper.
They consulted 12+ Ayurvedic doctors. They experimented with diet, allopathy, and Ayurveda.
And BOOM. Altaf’s hair grew back.
This was bigger than just hair care—it was about treating the root cause.
By 2019, they built Traya, launched their website, and personalised hair regrowth treatments became a reality.
💰 ₹236 Cr revenue in FY24 (that’s 284% YoY growth!)
📈 8 Lakh+ customers (70% from non-metro cities)
💵 ₹8.66 Cr net profit (from a ₹27.83 Cr loss last year!)
📊 ₹97.8 Cr spent on marketing (because education = conversion!)
🔍 Step 1: Take an online hair test covering lifestyle, diet, and medical history.
💊 Step 2: Get a doctor-backed prescription with a mix of Ayurveda, Nutrition & Allopathy.
📦 Step 3: A monthly subscription box lands at your doorstep.
This wasn’t just a product—it was a long-term treatment. And people stayed.
Traya put their money where their hair growth promise was. And it paid off.
🔥 ₹97.8 Cr spent on marketing in FY24
📈 800% organic user growth
💡 600% increase in organic traffic
▪️ Traya used Facebook, Instagram, YouTube ads to drive targeted traffic
▪️ 80% of their app is video-based, showcasing real results
▪️ Shoppable videos let customers buy directly from content
▪️ 3.45% email conversion rate (vs. 2.58% global avg)
▪️ 15% abandoned cart recovery rate
▪️ 400% spike in campaign revenue in just 11 days!
▪️ 168 keywords ranking in Google’s top 10
▪️ A knowledge hub that made Traya the go-to expert on hair health
Traya wasn’t just selling products—they were educating a market that had no clue about holistic hair health.
Unlike impulse beauty buys, hair regrowth takes time. Traya built a subscription model that made consistency effortless.
🎯 A custom hair kit delivered every month
🛎️ Personal hair coach for 1-on-1 guidance
📅 Regular progress check-ins + tweaks
This boosted retention, making sure customers stayed for the 5+ months needed for real results.
And the word-of-mouth effect? INSANE.
💡 Expanding beyond metros—Targeting South India & Bengal
🌍 International expansion on the horizon
💰 Doubling down on women’s health—PCOS, postpartum hair loss, menopause
🛍️ More SKUs, more problems solved—Currently at 30 products & counting!
Traya isn’t just selling haircare; they’re fixing hair loss at its root.
By blending Ayurveda, Dermatology, and AI-driven diagnostics, they’ve built a high-retention, subscription-first D2C brand that’s scaling at breakneck speed.
Their ₹236 Cr revenue and 8 Lakh+ customers prove that personalisation wins.
For D2C founders, the takeaway is clear—educate, personalise, and retain.
Traya cracked the hair regrowth code. What’s stopping you from 10X-ing your brand? 🚀
👉 Ready to master omnichannel like Traya?
Join D2CX—₹10K scholarships for the next 10 enrollments!
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